Business Administration With Emphasis In Marketing

As a marketing major youll gain the knowledge and skills to pursue careers in product planning and development professional sales supply chain advertising and other diverse business areas. Application for This 100 Online Program.


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College of Education and Integrative Studies.

Business administration with emphasis in marketing. Current Research in Marketing. You may even specialize in areas such as international marketing e-commerce or research. Lindenwood University offers students the opportunity to earn a Business Administration degree with an emphasis in Marketing in an online setting.

Learning Format For Marketing. Students earning an emphasis in Marketing will be prepared to apply the emerging technologies of social media to meet business goals. The Track in Digital and Social Media Marketing is comprised of the following.

Graduates may work with. Master of Business Administration MBA students seeking an emphasis in Marketing must complete MKTG 5701 and 6 addtional hours of Marketing electives beyond MKTG 5700 MKTG 5700 does not count toward the emphasis in Marketing. Learn more about the types of jobs and common employers that Marketing graduates work for.

In BSBA programs in marketing students focus on understanding and analyzing consumer behavior developing products and services to meet customer needs cultivating advertising. People who have degrees in business administration with a concentration in marketing can find careers that deal with the development of products or services of a business. If you want to work in the business field but want a new challenge every day a Bachelor of Business Administration with an emphasis in marketing will open doors for you to specialize in advertising sales marketing management retailing marketing research and product management.

Program Description Marketing is a broad field that encompasses a range of important activities for all types of domestic and international businesses. College of Business Administration. Students are required to complete 11 business courses that provide a foundation in essential core business competencies followed by a minimum of 5 business electives to include one emphasis.

The Collins College of Hospitality Management. College of Environmental Design. Possible professional positions include marketing manager sales manager product manager and advertising manager.

Students select a minimum of one of six emphases in Accounting Finance Information Systems Marketing Operations and Decision Technologies or Organization and Management. The five emphasis areas Business Analytics Financial Management Management Marketing and Sports Management offer the business student an opportunity to emphasize an area of special interest and prepare for a specialized business career. The Marketing Emphasis will expose you to creative classes marketing basics advanced programs business management customer relations sales and communications.

College of the Extended University. Marketing is a growing field that requires strong communication skills and creative thinking. The Business Administration BA BS with emphasis in Marketing is offered in both traditional and online.

Courses include international marketing pricing strategy and negotiation and spot marketing and promotion. This track is a group of departmental courses that will focus on the use of emerging technologies and platforms by which business use to communicate with and engage with their customers prospects and vendors. Business Administration Comprehensive Marketing Emphasis What can you do with a Marketing Degree Marketing graduates have a 100 placement rate between careers and graduate school.

A maximum of 15 hours in any functional area will count toward degree requirements. Marketing majors may choose to focus their electives in the area of digital and social media marketing and communications. College of Letters Arts and Social Sciences.

Students pursuing a BA or BS in business administration may earn an emphasis in marketing by completing 12 of their 21-24 credit hours of elective coursework in marketing.


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